Capturing Your Client Hero Stories
With Mike BosworthMike Bosworth is well known throughout the business sales world as a thought leader, speaker, and the author of best-selling sales books Solution Selling (McGraw-Hill, 1993), co-author of CustomerCentric Selling (McGraw-Hill, 2003). In 2012 Mike published a new book, What Great Salespeople Do, the Science of Selling Through Emotional Connection and the Power of Story. Mike currently has ten affiliate business partners who sell and deliver his EQ boosting Story Seekers® Customer Hero workshops.
